American Airlines gets a wake-up call on its website
Caught this via Twitter (hat tip @drewmac):
Dear AmericanAirlines,
I redesigned your website's front page, and I'd like to get your opinion.
I’m a user interface designer. I travel sometimes. Recently, I had the horrific displeasure of booking a flight on your website, aa.com. The experience was so bad that I vowed never to fly your airline again. But before we part ways, I have a couple questions and three suggestions for you.
You can check out the American Airlines website to see the current design.
And you can check out Dustin Curtis' design here.
I find this case interesting for a number of reasons, including how it highlights how important the web has become in day to day business for firms as well as for how customers are taking an increasing role in the redefining how businesses communicate with them and vice-versa.
If I was American Airlines CEO, I'd take a good look at what's going on and on the suggestions Dustin has made.
P.S.
I can think of a number of companies in New Brunswick, including a large media firm, which could benefit from some web redesign work as well. Just saying.
