Sun shines on Moncton

Published Monday June 29th, 2009

Hot sun gives show a laid back but happy vibe as 33,000 pack the hill

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Rock and Roll saves lives.

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VIKTOR PIVOVAROV/TIMES & TRANSCR
Bon Jovi didn’t disappoint the thousands of fans who showed up to see him.

OK, that may be overstating things a bit, but the T-shirt slogan spotted down front at the Magnetic Hill Concert Site Saturday night was onto something.

Rock and Roll may not save lives, but there are times when it makes life worth living, days when slush and sleet and paying bills and dragging yourself to work every day are a distant memory.

"It's summertime, right?" Jon Bon Jovi himself told his 33,000 newest friends. "We're in the Great White North. With girls in bikini tops. Drinking beer."

Jon knows. It's all about the music, but the music's only part of it. The summer kick-off to the 2009 Magnetic Hill Festival was bigger than the sum of its parts; a hot and sweaty and thick and breathing and throbbing living creature -- everything a summer music festival should be.

The sun blazed, the beer flowed, the shirts came off, the bands rocked and the crowd swelled into Atlantic Canada's first great party of the summer.

It was Bon Jovial. C'etait Bon Jovial.

That may be bad English and worse French, but "Bon" and "Jovial" are the best ways to describe it. It was really good and people were really happy.

And when Bon Jovi the band took the stage at 9 p.m., 33,000 fans were ecstatic, hundreds of them scrambling out of the beer garden to get closer to the stage.

When Bon Jovi the man took the stage, women screamed so loud it seemed that glass might shatter from the hill to Hillsborough.

It wasn't quite clear, but it appears the New Jersey rocker might be kind of sexy.

Andrea Wallace of Summerside, who confidently told a reporter she too was going to be a rock star some day, got to about 60 feet from Jon Bon Jovi and seemed to speak for every woman on the hill when she said, "I want to touch him so bad."

Down in front in the concert crush, the crowd was one organism with thousands of mouths singing in unison, thousands of pairs of eyes darting back and forth between the giant video screens and the living musicians on the stage.

Deprived of sight and hearing, you would have still known you were at a massive concert from its compound smell, 20 brands of sunscreen blended with sweat and bug spray, beer, perfume and that pink soap they dispensed at the Porta-Potty stations.

For all the excitement and magic Bon Jovi's performance brought to the day though, the event was a slow burn. Crowds were slow to arrive and the gulf between the lively beer garden and the dry zone of the concert site was more pronounced for this show. Even in the beer garden, things seemed a bit more laid back in the lazy heat.

The heat was great for beer sales, though. Moosehead Brewery president Andrew Oland, on hand for the show, said, "we were hoping to sell somewhere between 2,500 and 3,000 dozen. We had 3,500 dozen (42,000 cans & bottles) on site, and we had to go get some more."

Another 12,000 cans and bottles -- the concert was the coming out party for the new Moosehead Light Lime -- were brought to the site, but Oland was speaking late afternoon, so there may have been further beer runs after that. NB Liquor should have sales numbers later in the week.

At $7 a beer, the economic implications of the show and the weather were obvious. And a lot of the money went to a good cause and stayed in the community. United Way volunteers provided 120 of the staff, with their salaries going to the organization.

It was just a lot of beer moving through the site.

"We used 6,000 pounds of french fries," said Raymond Roberge of the Delta Beauséjour. The fresh-cut fries were a particular success Saturday, and Roberge says they plan to have 25,000 pounds on hand for AC/DC.

"It's hard to pour beer when you're jumping up and down," said Natalie Bourque from the Delta crew, talking about the fun to be had even for people who worked the concert.

And it was undeniably a fun summer day and night. When Bachman Cummings played the role of this year's John Fogerty, superstars of yesterday whose solid set reminded people talent never goes out of style, the concert really took off. American Woman got the attention of people right to the very tippy-top of the hill, and Taking Care of Business got everyone singing along.

No one was more excited about Bachman Cummings that Dylan Porter from Parrsboro. "I came to see them," Porter said. The 19-year-old has been a huge fan ever since he saw a Guess Who reunion concert in Halifax, back in 2000, when he was just 10 years old.

Speaking of young concert fans, there were more children at this weekend's concert than have been typically seen. Nine-year-old Tyler from Halifax (his parents asked that his last name not be published) was in his father's arms and getting a bit sleepy during Bon Jovi's set. Tyler proved a young man of few words when he was asked for his review of the day, but he did smile and give the whole day the thumbs up.

He was far from alone.

 

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Comments (26)

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Ian Fowler was quoted on the news last night as saying this was the "largest walk up rticket sales for any show they've hosted". 35,000 is no exaggeration.

Well done folks! Moncton is the concert capital of the maritimes!!!!

Bring on AC/DC. Did I hear ANthrax is one of the opening bands for them. Bring your earplugs if they are......

ONCE AGAIN. GREAT JOB MONCTONIANS FOR SUPPORTING THE SHOW.
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Long live LIVE Crowes, Moncton on 29/06/09 09:51:34 AM AST
First I need to say the concert itself was awsome! I loved it but I do have a complaint and it was with the walk from the concert site back to Mountain Rd. Who in their right mind thought it was ok to have that many people walking with NO street lights on? I saw people fall and other people fall on top of them because it was so dark. There were lights along the road so why were they not turned on? I personally think that it was just pure luck that there was not any serious injuries with that walk.
I must say I really did not enjoy people smoking around me but what are you going to do? You can not have security running through the crowds to try and get people to stop, I mean come on lets be realistic!
I would also say that there probably was that many sales with walk up because I watched all the people coming in all day and it was constant. I think a lot of people decided last minute to go because it was such a beautiful day!
Awsome, awsome, awsome concert!
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Tara S., Amherst on 29/06/09 11:22:42 AM AST
This concert was a lot of fun. Great weather and great music.

A few areas of improvement would be:

- To have more people serving beer.
- More port-a-potties in the beer area. The newspaper states they sold over 40,000 cans of beer. That's a lot of beer and there were only 51 port-a-potties in the beer section.
- Have bus drop off locations closer to the gates.
- Turn on the lights on the road that runs between Magic Mountain and the zoo after the concert.

Let's hope they can fix these issues for AC DC. Would like to see more hard rock shows.
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Derrick M., Moncton on 29/06/09 11:34:07 AM AST
Great concert!! Bon Jovi rocked my socks off!! (Could have done without the french singer, though.)


As for the people complaining about people smoking pot...it's a ROCK CONCERT......You should expect it!! Don't worry about your kids being around it, i'm sure they are exposed to it everywhere else!! And I would rather my kid around ppl smoking pot than a bunch of drunk ppl! We have to put up with cigarette smoke, I would rather be around pot smoke, smells much better anyway and probably less harmful to my lungs!

Also a few complaints......


--There wasn't enough bathrooms!! I waited in line almost an hour!
--The walk to the site was too long from the bus drop off site.
--Prices are ridiculous for merchandise, food, and beer.
--Why weren't those street lights turned on for the thousands people walking out??? It was way too dark and we couldn't see anything!


I'm also one of the people who bought my ticket that day.
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M. Murphy, Northern, NB on 29/06/09 11:43:24 AM AST
The concert was great; however, I agree with P. Experience: why have written 'rules' for such an event and not enforce them? It's one thing for people to sneak in their cameras and lawn chairs past initial security, but then to not have ground security enforce the 'rules' when people are happily snapping pics of the bands and sitting in comfort on chairs while the honest bunch sit on the ground, wishing they could capture memories with the camera they left at home. These items should have been confiscated in fairness to those of us who did abide by the rules. And what is up with the attitudes of staff at the beer garden?? There were some that were inexcusably rude! If they can't handle the pressure of the crowd, and I'm sure it's tough, then don't volunteer to work the event!!
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J. Bernard, Ammon on 29/06/09 11:48:09 AM AST
This was my first concert at the hill, but it won't be my last! I had an absolutely fabulous time. I thought the opening acts all did a great job. I was especially impressed with State of Shock, and Burton Cummings was very entertaining to watch. Bon Jovi knows how to work the crowd!

VIP was not a waste of money in my opinion. Yes, the view was different, but lineups for the beer/food tent were virtually non-existent and the longest washroom line may have been 10 people at the worst, so there were definitely benefits. The only thing I would have done differently would be to have brought my seat cushion. Security on the ground didn't seem as concerned with apprehending cameras as in the grandstands, as there was a huge sea of flashes during Bon Jovi. They got better pics than me. Honestly I don't think point-and-shoot cameras should be an issue. No where near professional quality.

Overall, a great experience. I am really looking forward to AC/DC now. Rock on!!!!!
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M J, Moncton on 29/06/09 12:03:21 PM AST
I agree about the camera's I have been to many concerts and the camera has never been an issue. I understand not wanting "professional" camera's and not being able to take videos but for the average person taking pictures I think it is fine. They checked my bag when I went in the security felt the camera but she did not say anything. I don't see the big deal. I now have some memories of an awsome concert!
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Tara S., Amherst on 29/06/09 12:19:28 PM AST
It's Anvil, not Anthrax that will be opening for AC/DC. But bring your earplugs anyway.
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Barry Mcbrien, Riverview on 29/06/09 12:57:53 PM AST
Opening acts for AC/DC haven't been announced yet.
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Jennifer Bernard, Ammon on 29/06/09 01:08:29 PM AST
To P.Experience...it's a ROCK CONCERT!!! Maybe the Allanah Miles and Wham concerts you attended were marijuana free but this is an outdoor open air show in Moncton NB Canada...what did you expect? The cops don't care about that, they are there looking for fights and drunken redneck middle aged men who are out of control because they never get out much. At the Stones I had an RCMP hold his flashlight for me so I could find my rolling papers. Get a life and crawl out from that rock you've been living under.
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J LeBlanc, Moncton on 29/06/09 01:12:24 PM AST
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