N.B. casino will top Halifax

Published Friday May 9th, 2008

Finance minister says Moncton casino will be 'bigger and more elaborate'

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Finance Minister Victor Boudreau can't get into any of the specifics of the plans for a casino in Moncton until an agreement with proponent Sonco Gaming New Brunswick Ltd. is signed.

Click to Enlarge
Greg Agnew
This photo shows the Magnetic Hill area, where a casino will likely be built. Highway 2, the Trans-Canada Highway, runs from left to right at the top of the photo, with Mountain Road bisecting it and Magic Mountain water park in the lower right corner. The casino's likely location is located in the upper right-hand corner.

But he did let one thing slip.

"It will really be a destination casino complex, much bigger and more elaborate than what is in Halifax, for example," he says.

Boudreau says cabinet was able to get a glimpse of the casino design yesterday morning and says Monctonians will definitely like it.

"From what I've seen, I certainly think it is something that is going to fit in well," he says. "It is a very nice design."

Boudreau says they now have two months to sign the service provider agreement with Sonco, but hopes it will happen sooner rather than later.

"We want them to start and they want to get started," he says, adding that once the agreement is signed, all of the details of the project will be released.

"There are other components of this proposal in terms of New Brunswick content and some other pretty interesting things for the province and the Moncton area that we'll be able to release," he says, giving Monctonians a tease of potentially better things to come.

Although Boudreau would not reveal the exact site in Magnetic Hill, insiders say the likely location is a 70-acre piece of land on Charles Lutes Road at Mountain Road.

No building permits have yet been issued for the development.

Greg Neate, general manager of the Magnetic Hill Golf Club, says the addition of a casino in his end of the city can only mean good things for the club.

"The more traffic and the more hospitality we can offer in the north end, the better for the golf course," he says, already envisioning a partnership with the casino that could see green fees traded for loyalty points awarded to frequent customers or other such arrangements.

Neate says the casino will just be one more draw to an area of the city that already has plenty of family-oriented activities and accommodations, making it a perfect vacation destination.

Mark Jelley, general manager of Magic Mountain, doesn't expect the casino will have a positive impact on his business.

"Our customers are families at Magic Mountain, we provide a place for families to come together and have fun and we believe that casinos bring a different target market, they're not bringing in families, it's not the same market, not the same focus," he says. "We don't see it as a complementary business."

On the other hand, Jelley doesn't expect the development to have a negative impact, though he says that may depend on the actual location of the casino and its effect on traffic patterns.

The casino complex will include a convention centre facility that will be able to seat 1,500 people in a theatre setting or 1,400 banquet-style.

Moncton has been trying to get a convention centre built in its downtown for years now. Boudreau says it will be up to the city to decide if it still needs the downtown convention centre space. Another major project that has been discussed for the downtown is a replacement for the aging Moncton Coliseum.

"Maybe that is something that can be looked at as a substitute or maybe at the end of the day the city will feel a downtown convention centre is still justifiable," Boudreau says. "The province will continue to work with the city as we've always done in helping them move forward with their priorities."

Boudreau says the province had no preference for downtown Moncton versus the outskirts of Moncton or vice versa.

The request for proposals did not specify any area of the province in order to allow the market to determine the best location.

"Having received four proposals all in the Moncton-Dieppe area, it was a pretty clear indication that southeastern New Brunswick was the place to be," Boudreau says. "We didn't look at uptown versus downtown, we had a series of criteria that were applied to all four proposals."

In other words, location wasn't the main deciding factor, the quality of the proposal was.

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Glad the casino went to Moncton and not shediac.
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Anonymous Reader on 09/05/08 08:05:03 AM ADT
Urban sprawl...urban sprawl, What happened to smarth growth? The casino should have been located DOWNTOWN.
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Anonymous Reader on 09/05/08 08:45:08 AM ADT
Ah yes...I counted the minutes before seeing yet another article published in the T&T about how Moncton is so much better than Halifax. When you step back, it's easy to make something better after the original has already been created, right? Halifax were the first to get a casino, just like Halifax were the first to produce mega-concerts on the hill.
In reality, we're just copying what Halifax has done years ahead of us...
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Anonymous Reader on 09/05/08 08:59:54 AM ADT
Building it bigger does not mean it will generate more money.

There is a higher population in the city of Halifax than there is in the entire province of New Brunswick. Halifax can support a large-scale casino, even without any high input of tourism. I think Boudreau is over-estimating how much tourism this will actually bring in. Add to this the fact that YHZ is about 25 times the size of YQM and has far more international traffic going through it.

Curious to see what will be the result of this after the initial blast of everyone ONCE saying "I have to go there to see it", and then never going back.
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Darren M., Fredericton on 09/05/08 09:18:30 AM ADT
Don't worry Halifax resident, I'm sure there will be some tour buses to bring people up to Moncton for the day. ;-)
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Anonymous Reader on 09/05/08 09:31:36 AM ADT
For the record, Darren M., Fredericton:

Halifax Regional Municipality has approx. 400,000 people. Moncton has around 130,000, and New Brunswick as a whole has just about 750,000 people.

Halifax Stanfield International Airport serves around 3.5 million passengers a year, while the Greater Moncton International serves about half a million.

You're right about international traffic though. Halifax handles quite a bit more than here.

But in fairness, we lose a lot of potential traffic due to the customs issue.
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John Q. Public, Moncton on 09/05/08 09:55:04 AM ADT
I completely agree with anon 8:45:08. The casino was a perfect opportunity to improve Moncton's downtown and attract people to its restaurants, pubs and shops after business hours.

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Anonymous Reader on 09/05/08 10:44:06 AM ADT

Magnetic Hill location better than downtown. Downtown would be impulse gaming rather than destination gaming in an area like Magnetic Hill. The latter location makes it easier to control the addicts and affords better secutity. Casinos are not good for downtowns. Check out Atlantic City and Las Vegas. Halifax has one of the highest crime rates in Canada. Good out of town locations include: Foxwood in Connecticut, Charlevoix outside Quebec City and Montreal on an island outside City.
We also get a 1400 banquet seating convention centre free instead of one downtown which would have cost taxpayers ove 20 million.
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Jean-Guy R., Notre Damd, NB on 09/05/08 11:23:47 AM ADT
Jean-Guy R.,

The proposal being touted by DMI would still have been built entirely with private dollars.

And yeah, halifax does have a higher crime rate than here, but I think it's whitewashing the issue to blame that entirely on the casino there. Big cities have big city problems. Halifax is a major air and ship port as well; crime tends to follow the people.
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Anonymous Reader on 09/05/08 02:21:56 PM ADT
Even comparing Moncton to halifax is outrageaous to me.

Halifax is a city, Moncton a town.

Moncton is about low-rise building as well as suburban spawl, Halifax is about vibrant downtown surrounded by skyline.

End of the rant.
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Anonymous Reader on 09/05/08 11:55:17 PM ADT
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